Optimizing Image Media with WordPress for better SEO and Site Speed – WordPress

Images are indispensable rich media for a website, no matter the content: news, eCommerce, blogging, social networking, etc. Unfortunately, today’s standards of site speed and search engine ranking prioritize load times alongside quality content. And if you have to compete with another content provider, but your site load speed is abysmal, search engines will punish you for it by lowering you in the rankings. Google, Yelp, Bing, et. al., expect you to not only serve quality content, but to serve it quickly and optimized for all devices.

The good news is with some free plugins for your WordPress site, you can get on top of these issues without having to manually fix each and every image on your site, which in some sites could mean upwards of thousands of images. Try utilizing some of these plugins to assist your efforts in getting your beautiful image content optimized for the new standards of today’s mobile web.

Optimizing Images Quickly with EWWW Image Optimizer Plugin

Whether your site has ten or ten thousand images, each and every one of those image files can benefit from this plugin. Images often have a lot of unnecessary meta data applied to them, and can often squeeze some more compression on top of that. EWWW Image Optimizer automates this with one click.

EWWW optimizes images that are already in your WordPress Media Manager. It can also convert your images to file formats that will provide the greatest level of optimization. You can use lossy compression algorithms for your JPEGs and PNGs, to achieve huge speed improvements without compromising your image quality.

You can even selectively include or exclude specific folders of images if you require some images to be their full quality, rich meta data versions.

The best part about this plugin is the bulk optimizer. It’s quite literally one click, and your entire site will be compressed, one image at a time. Just set and forget, take a lunch break and when you return your work is done. We love this plugin for its ease of use.

Check out the optimizer plugin here.

Tag Your Images Easily with SEO Friendly Images Plugin

Good search engine rankings for your image content require you to appropriately tag your image data with alt tags. Alt tags are key determining factors in serving up images for related search terms. This can be a huge chore if you have to go back and do this for thousands of images. The SEO Friendly Images Plugin can do the heavy lifting.

All you have to do is install! The plugin automatically begins adding the missing content (alt, and title) tags for your images. All you need to do is setup some basic rules for these tags, and the plugin takes care of the rest. This is a massive time-saver for image heavy sites that desire improved rankings for their image data.

Take a look at this helpful plugin here.

Faster Load Times with Smaller Thumbnails: Regenerate Thumbnails Plugin

Sometimes you may want to shrink your thumbnail sizes for your images for even better load times. Image thumbnails are set in your WordPress admin area in the Media sidebar link under Settings. But it’s not enough just to change image sizes here. You will have to reupload your images for the system to recreate these thumbnails for the new settings.

This is where the Regenerate Thumbnails plugin comes in. When you are happy with your new sizing for your image thumbnails, you can use this plugin to resize each and every thumbnail on the site with one click. This plugin is essential for when you are making design changes or image size changes on your site. Additionally, if you ever decide to change WordPress themes, this plugin can be crucial to quickly fix image sizes that may not conform to your new theme dimensions. It’s easy to use and fast at what it does.

Check out the regenerator plugin here.

With the help of these plugins you can quickly manage your media. This is a godsend if you are dealing with thousands of image files. Compressing countless hours of work in an image editing program to a few minutes of mouse clicks means you can move on to more important tasks you need to maintain with your site, like creating quality content for your users, or going outside to collect even more photos to share with your audience. Leverage WordPress to help you avoid the tedium and drudgery of manual image manipulation, and get back to creating fantastic content for your website users.

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OMS Anita
22:20 29 Nov 24
Watermelon Web Works has been incredible to work with. They are patient, understanding, and quick to answer any questions (or emergencies) you might have. After switching over to them to help re-vamp our online retail store, we hired them to build our wholesale website as well. I can't recommend them enough - Thank you team!
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Garrett Lister
19:55 10 Jul 24
Jared and the watermelon team were great - they quickly interpreted our website needs and designed a wonderful site. The project management site worked great to keep track of project.
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N B
21:23 14 Nov 23
My previous web developer who I was very happy with retired and I was pretty sad about it because it seems now days it is hard to hire a web developer close by with a good set of skills who is interested in helping small business at reasonable prices. Then I found Watermelon and I have been very happy. They are responsive, are able to solve problems, and work at reasonable prices.
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Dark Star Magick
18:05 03 May 23
We hired Watermelon to help us with our website. They were very thorough and took the time to explain in layman's terms what they were doing and how we could improve SEO and site functionality. We will definitely be back for future website needs!
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Astoria Column
18:42 24 Apr 23
Great work and amazing service! We're a non-profit, and our priorities are always focused on maintaining the Astoria Column. We had a website built by someone else a few years ago, but without regular updating and maintenance, sections of our site were no longer functional. Joanna and the rest of the team came in and had everything working within a week and it's been smooth sailing since then!
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Ben Harris
19:25 26 Aug 19
Watermelon has been a fantastic web development partner. Through every phase of our project they have always been 100% responsive to our requests and have always provided highly knowledgeable, creative, prompt, and personable team members to work with. As a financial institution we’re always concerned about the security and maintenance or our website and Watermelon has always provided the appropriate resources in order to meet and/or exceed our compliance and security requirements. We would surely refer them to any business associates looking for a qualified WordPress web designer in the future. – Denali Federal Credit Union
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Mohr IP Law Attorneys
00:33 11 Apr 19
Watermelon Web Works did a great job creating a custom shopping cart page for our firm. Gavynn in particular was especially helpful and responsive. We appreciated the upfront costs and the technical competency of Watermelon Web Works and would not hesitate to work with the people there again.
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Kim Markle
23:36 08 Feb 19
Our company has been working with the Watermelon team for more than 10 years to help build and grow our website and customer portal. They are not only extremely talented and responsive, but are continuously looking for ways for us to enhance our current website. They are consistent, provide excellent customer service and really know what they are doing. Highly recommend!
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Rick Brodner
23:23 12 May 17
I cannot say enough good things about Watermelon. They are terrific communicators, highly competent coders, and really, really nice people. They were instrumental in helping us to assemble a very usable, easily maintainable website for our organization. They' have demonstrated great flexibility in accommodating our evolving needs. They have been highly responsive to any technical issues, typically resolving them in less than 4 hours. Watermelon Web Works will make your organization better, and your CFO/Treasurer will be happy when they see the bill - what more can you ask for?
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