WooCommerce is a dominant force in the e-commerce space with a total market share of almost 40%. Customers are attracted to this solution because of the low cost, extreme flexibility, and endless customization options. The one downside of running your own ecommerce store (vs selling on Esty, eBay or Amazon) is that you are fully responsible for promoting your products. Here are 3 easy steps that are often overlooked but will help increase your WordPress WooCommerce sales. To learn more, read our guide on WooCommerce & Ecommerce Development.
Rename the store page
WooCommerce automatically creates a page for your store with the generic name “Store”. Changing the page’s title and slug to a carefully researched name that reflects the types of products you are selling will greatly improve your Search Engine Optimization and bring more customers to your store. Think about your product, your target audience, your key distinctives and create an attractive store page title. (Ex. “Custom Jewelry Gifts” or “Organic Cat and Dog Supplies”)
Check your keywords
The English language suffers from an abundance of words with similar meanings – Store vs Shop, Cheap vs Affordable, Buy vs Purchase. There are probably many more similar pairs of words in your specific e-commerce space. It is critical to understand your customers and which words are more frequently typed in a search engine. There are several great tools like MOZ or Semrush that allow you to perform keyword research and avoid marketing text with low SEO ratings.
Make things easy to find
This process starts with a robust and easily accessible search function. There are many popular WordPress plugins (like WP Extended Search) optimizing the WooCommerce product searches. The second important aspect is proper product categories with descriptive names. Remember that a product can belong to multiple categories. A bracelet can belong to both a “Best Mothers Day Gifts” and “Designed Jewelry” for example. WordPress also offers filters, and sorting functionalities that help to match your site visitors with the exact product they need. The last, and often overlooked, functionality includes product suggestions (usually placed on the bottom of the page) – “often purchased with”, or “other products in this category”. Customizing these list will keep your visitor stay engaged with the content.
Do you have a WooCommerce store that might not be reaching its full potential? Reach out to our experts and find out how we can help your e-commerce business succeed.
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