How to Improve Your Newsletter Sign-Up Rates

Newsletters remain one of the most powerful tools for building long-term relationships with your audience. But getting website visitors to actually subscribe? That’s the tricky part. Based on research from multiple independent agencies, here are proven strategies to turn your newsletter sign-up on your WordPress website into a conversion machine. Prioritize Mobile Design Mobile users … Read more

WP Mail SMTP VS Gravity SMTP

GravitySMTP

Most business websites include a contact form, payment portal or an ecommerce feature. All of these functionalities rely heavily on email notifications. Missing the notification can hurt your business. You might be missing connections with a new customer or losing ecommerce business. By default WordPress sends PHP emails with the outgoing address matching the admin … Read more

Master DKIM, SPF & DMARC for WordPress Email Deliverability

email deliverability happiness

For WordPress website owners, ensuring that website emails as well as off-website emails reach their intended recipients is crucial for maintaining engagement and reputation. This brief guide covers essential email authentication technologies—DKIM, SPF, DMARC, and SMTP—that are essential to ensuring that your emails are accepted by their intended recipients. Essential Email Authentication Protocols DKIM (DomainKeys … Read more