Why is WordPress so popular? : Key Reasons

You may have noticed that WordPress is powering so many modern websites (23% of all websites to be exact). WordPress can be found running independent blogs written by your neighbor, to notable brands like The New Yorker or BBC America. But why is WordPress so popular?

Easy To Use

WordPress is user friendly and intuitive for beginners. You don’t have to be an expert to manage a WordPress website, and that is the point! The skill level to begin using WordPress is very low. By lowering the intimidation of managing a website, WordPress has inspired more people to self publish than ever before.

The tools within WordPress are easy to use and clearly named. Most content editors look the same, whether it is a post, page, or product. WordPress keeps the interface consistent.

Developers Love It

WordPress is built to be customized. For developers like us, there is very little that we can’t achieve using WordPress. WordPress allows us to build detailed websites, with an easy to use interface, without limiting our code. What isn’t to love?

Plugins and Themes

WordPress can be extended with software that literally plugs in, and is ready to use. With so many plugins and themes, WordPress websites can achieve new styles and functionality at the click of a button. Software is written by other developers, made public using open source licenses, and integrates directly into any compatible WordPress website. What an efficient way to grow!

Grows With You

A lot of content management system’s value dwindle as your business grows, and your needs change. WordPress can grow with your business, and can adapt to meet emerging needs. This makes WordPress a worthy investment for a growing business. If the future of your website needs are uncertain, WordPress will be flexible.

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OMS Anita
22:20 29 Nov 24
Watermelon Web Works has been incredible to work with. They are patient, understanding, and quick to answer any questions (or emergencies) you might have. After switching over to them to help re-vamp our online retail store, we hired them to build our wholesale website as well. I can't recommend them enough - Thank you team!
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Garrett Lister
19:55 10 Jul 24
Jared and the watermelon team were great - they quickly interpreted our website needs and designed a wonderful site. The project management site worked great to keep track of project.
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N B
21:23 14 Nov 23
My previous web developer who I was very happy with retired and I was pretty sad about it because it seems now days it is hard to hire a web developer close by with a good set of skills who is interested in helping small business at reasonable prices. Then I found Watermelon and I have been very happy. They are responsive, are able to solve problems, and work at reasonable prices.
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Dark Star Magick
18:05 03 May 23
We hired Watermelon to help us with our website. They were very thorough and took the time to explain in layman's terms what they were doing and how we could improve SEO and site functionality. We will definitely be back for future website needs!
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Astoria Column
18:42 24 Apr 23
Great work and amazing service! We're a non-profit, and our priorities are always focused on maintaining the Astoria Column. We had a website built by someone else a few years ago, but without regular updating and maintenance, sections of our site were no longer functional. Joanna and the rest of the team came in and had everything working within a week and it's been smooth sailing since then!
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Ben Harris
19:25 26 Aug 19
Watermelon has been a fantastic web development partner. Through every phase of our project they have always been 100% responsive to our requests and have always provided highly knowledgeable, creative, prompt, and personable team members to work with. As a financial institution we’re always concerned about the security and maintenance or our website and Watermelon has always provided the appropriate resources in order to meet and/or exceed our compliance and security requirements. We would surely refer them to any business associates looking for a qualified WordPress web designer in the future. – Denali Federal Credit Union
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Mohr IP Law Attorneys
00:33 11 Apr 19
Watermelon Web Works did a great job creating a custom shopping cart page for our firm. Gavynn in particular was especially helpful and responsive. We appreciated the upfront costs and the technical competency of Watermelon Web Works and would not hesitate to work with the people there again.
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Kim Markle
23:36 08 Feb 19
Our company has been working with the Watermelon team for more than 10 years to help build and grow our website and customer portal. They are not only extremely talented and responsive, but are continuously looking for ways for us to enhance our current website. They are consistent, provide excellent customer service and really know what they are doing. Highly recommend!
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Rick Brodner
23:23 12 May 17
I cannot say enough good things about Watermelon. They are terrific communicators, highly competent coders, and really, really nice people. They were instrumental in helping us to assemble a very usable, easily maintainable website for our organization. They' have demonstrated great flexibility in accommodating our evolving needs. They have been highly responsive to any technical issues, typically resolving them in less than 4 hours. Watermelon Web Works will make your organization better, and your CFO/Treasurer will be happy when they see the bill - what more can you ask for?
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