Do you have a local business here in Portland, Oregon? How could you make sure that your website reflects the city and the local culture? How can you appeal to your local customers? Here are four aspects of website design for you to consider.
Attractive design
Portland values its arts and culture. It also prides itself on being unique, one of a kind. As you design your website, try to make it not only attractive, but also add an element of surprise to it that will make it memorable. It could be a clever domain name, playful logo, or an unexpected design element on your homepage. Try to let your creative spirit soar.
Highlight the location
You can add a local touch by including beautiful images of the city or the surrounding nature. There are countless opportunities to anchor your website in Portland with our beautiful skyline, mountain and river views, and the stunning greenery.
Solid SEO structure
Portland is also the local hub for hi-tech companies and many of its residents are very tech savvy. To make your website stand out, you will have to be on your top game as it comes to Search Engine Optimization. Making sure your content and page structures are optimized for the keywords you are targeting.
Accessibility
Portland prides itself on being a town where everyone is welcome. Unfortunately, the internet is not always so welcoming towards people with disabilities. Is your website accessible to visually impaired visitors? How about those with mobility issues, that cannot use the mouse to navigate your website? Well designed websites with a proper theme, heading structure, and color scheme make a word of difference.
If you are not sure that your company’s website meets the standards, reach out to our team and we can help you accomplish your online goals.
Photo by Tabitha Mort
