WordPress Full Site Editing: The Future of WordPress

One of the last major visible updates to WordPress introduced Gutenberg, the new visual block editor. The growth of visual editing tools like Wix, SquareSpace, and Elementor highlighted the age and ineffectiveness of the default WYSWIG editor, and the WordPress team knew it had to adapt.

Gutenberg will have it’s fifth birthday later this year, and the block editor has come a long way. We think it’s a great tool for building WordPress websites.

It also still has a long way to go. The ultimate vision for WordPress is full site editing, which opens up the block system to the entire site, allowing users to build entire themes using block-based component systems.

What is Full Site Editing?

Full Site Editing is a system that extends the block editor to parts of the site theme, allowing users to create block-based single and archive templates, headers, footers, sidebars, and more. These elements are traditionally the domain of WordPress themes, and in many ways still are. Even though Full Site Editing allows direct customization of these new areas, the feature requires a compatible theme to work correctly. Since the feature is still relatively new, there are not many themes that support it yet.

Still, the promise of giving the user more manageable and standardized control over theme customizations is exciting. The block editor has become a staple of our development work and made it easier for our clients to manage their site content on their own. The performance benefits it has over comparable plugins like Elementor, WP Bakery, and others gives it a huge edge.

What Does This Mean for Themes?

Without more hands-on experience using a theme that takes advantage of Full Site Editing, it’s hard to say what the future holds for the new feature. Here at Watermelon, we still prefer to use the GeneratePress theme to build custom websites. Early on, GeneratePress focused on integrating the block editor into the theme and over the years it has incorporated into other areas of it’s extended functionality.

The Elements system that is included in the GeneratePress Pro plugin features delivers on a lot of the promises of Full Site Editing already. We can use this system to create custom archive and single post templates using Gutenberg blocks, and dynamically include things like post titles, author names, and dates into the content. We can also create custom block layouts and include them as parts of templates using theme hooks, all through the WordPress dashboard. Knowing exactly which hook to use to build the desired layout is probably still over most WordPress users’ heads, but the fact that this is all possible through the WordPress backend is a huge step on its own.

Personally, I find the most frustrating part of customizing almost any website to be the navigation, and that’s even as a developer. I still find most theme navigation settings clunky and awkward, and feel like I can never get them exactly the way I want them using the theme or customizer options. I can’t say that introducing the Block editor into the navigation area would solve that problem, but at the very least it would standardize things a bit further. Being able to copy a group of blocks that act as a navigation and paste them to a different site or switch to a different theme sounds like a promising step forward.

What is the Future of WordPress?

WordPress has made a lot of changes in reaction to its emerging all-in-one website building solution competitors. Overall, they appear to be good. The initial hesitation and opposition to the block editor seems to be unfounded. And even though WordPress’ growth has been slowing, it still dwarfs its competitors when it comes to total market share of the internet; over 40% of websites (and over 60% of websites using an identifiable CMS) use WordPress.

If WordPress continues to make deliberate changes to improve to experience for the majority of its users (not just developers) and empower them to be more effective at using the tool, I think it’s safe to look forward to the future of WordPress.

Work With Us

We've been building websites for over twenty years, and have learned a thing or two about how to make web projects go smoothly.

What Our Clients Say

Watermelon Web Works, LLC place picture
4.7
Based on 19 reviews
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OMS Anita profile picture
OMS Anita
22:20 29 Nov 24
Watermelon Web Works has been incredible to work with. They are patient, understanding, and quick to answer any questions (or emergencies) you might have. After switching over to them to help re-vamp our online retail store, we hired them to build our wholesale website as well. I can't recommend them enough - Thank you team!
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Garrett Lister
19:55 10 Jul 24
Jared and the watermelon team were great - they quickly interpreted our website needs and designed a wonderful site. The project management site worked great to keep track of project.
N B profile picture
N B
21:23 14 Nov 23
My previous web developer who I was very happy with retired and I was pretty sad about it because it seems now days it is hard to hire a web developer close by with a good set of skills who is interested in helping small business at reasonable prices. Then I found Watermelon and I have been very happy. They are responsive, are able to solve problems, and work at reasonable prices.
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Dark Star Magick
18:05 03 May 23
We hired Watermelon to help us with our website. They were very thorough and took the time to explain in layman's terms what they were doing and how we could improve SEO and site functionality. We will definitely be back for future website needs!
Astoria Column profile picture
Astoria Column
18:42 24 Apr 23
Great work and amazing service! We're a non-profit, and our priorities are always focused on maintaining the Astoria Column. We had a website built by someone else a few years ago, but without regular updating and maintenance, sections of our site were no longer functional. Joanna and the rest of the team came in and had everything working within a week and it's been smooth sailing since then!
Ben Harris profile picture
Ben Harris
19:25 26 Aug 19
Watermelon has been a fantastic web development partner. Through every phase of our project they have always been 100% responsive to our requests and have always provided highly knowledgeable, creative, prompt, and personable team members to work with. As a financial institution we’re always concerned about the security and maintenance or our website and Watermelon has always provided the appropriate resources in order to meet and/or exceed our compliance and security requirements. We would surely refer them to any business associates looking for a qualified WordPress web designer in the future. – Denali Federal Credit Union
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Mohr IP Law Attorneys
00:33 11 Apr 19
Watermelon Web Works did a great job creating a custom shopping cart page for our firm. Gavynn in particular was especially helpful and responsive. We appreciated the upfront costs and the technical competency of Watermelon Web Works and would not hesitate to work with the people there again.
Kim Markle profile picture
Kim Markle
23:36 08 Feb 19
Our company has been working with the Watermelon team for more than 10 years to help build and grow our website and customer portal. They are not only extremely talented and responsive, but are continuously looking for ways for us to enhance our current website. They are consistent, provide excellent customer service and really know what they are doing. Highly recommend!
Rick Brodner profile picture
Rick Brodner
23:23 12 May 17
I cannot say enough good things about Watermelon. They are terrific communicators, highly competent coders, and really, really nice people. They were instrumental in helping us to assemble a very usable, easily maintainable website for our organization. They' have demonstrated great flexibility in accommodating our evolving needs. They have been highly responsive to any technical issues, typically resolving them in less than 4 hours. Watermelon Web Works will make your organization better, and your CFO/Treasurer will be happy when they see the bill - what more can you ask for?
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