How to Prevent Your Site’s Emails from Going to Spam – Useful Tips

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Virtually every website these days sends automated emails.  Whether it be for newsletter signups, Magento order confirmations, or forum posts on WordPress, your site will send out emails on a regular basis to your visitors. On occasion you may hear reports from your users that they are not receiving your site’s emails, or they are landing in their spam folders. Keep in mind that this info is coming from users who take the time to notify you directly; in reality a great number of users may be affected. Here are several techniques to eliminate your site’s emails from being marked as spam.

Common Website Development Roadbloacks – Website tips

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Creating a new website is a thrilling process. A website can go from back of envelope concept to launch in a short period of time if done correctly, especially if a user-friendly content management system like WordPress is used. However, more often than not a web development project will hit a sizeable roadblock or two along the way, turning that thrill into frustration. Here are some common pitfalls to progress that we have observed over the years.

Using the Eye’s Scanning Patterns on the Design of Your WordPress Site – Design

Related Resource: Website Redesign Recent studies show that people are more likely to scan your WordPress site rather than going through each block of content one at a time. Thankfully, there are ways in which good design can use the eye’s natural scanning patterns to guide them to the most important elements. A 200 site … Read more

Magento data collection

Data Collection

Most businesses and non-profit organizations rely on accurate and timely customer data to grow. Whether it be mailing lists, volunteer information, or customer trends, good data is the difference between success and frustration. In our 16+ years of experience working with clients and their data, we have seen a great variety of methods to obtain … Read more

Which Magento 2 hosting platform is right for my business? – Magento

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If you are looking to build a powerhouse eCommerce site, you would certainly do well to harness the power of Magento 2. Built for scalability and custom implementation, with hundreds of marketplace addons ready to architect your site just how you need it, it is no wonder that Magento has risen from the masses to … Read more

WordPress and Social Media for Small Businesses – Social Media

In this day and age, quite literally everyone and their grandmother is on social media, including businesses like yours. Having an active social media presence is almost as important as having a website and a lot of consumers will question your legitimacy if that is not the case. Social media marketing can be a great … Read more

Magento: the Importance of Lean Development Practices

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Here at Watermelon, we regularly work with Magento (or WordPress) projects starting from the ground up by estimating project costs, implementing Content Management System (CMS) solutions, creating and deploying site designs, and working with product, customer, order, and content data for a variety of eCommerce, membership-driven and boutique web sites. Magento and WooCommerce are favorites … Read more

Boost Newsletter Subscriptions with a Free Download Offer

It seems like every site these days prompts you to sign up for an email newsletter. And it’s no surprise; a newsletter is a great way for you to communicate with your visitors and let them know the latest news, upcoming events, and new offers and promotions. But with so many opportunies online to sign … Read more

Typography and Web Design: Key Principles for Success

Related Resource: Website Redesign Often overlooked for its more exciting design counterparts, typography plays an integral part in creating the tone and overall experience of any successful website. As Oliver Reichenstein so astutely put it, “Web Design is 95% Typography”. So we better pay attention to how to do it well. The Basics Typography is … Read more