One of the most important things a business can do to improve is listen to customer feedback. Instead of waiting for the occasional compliment or customer complaint, you can be pro-active and add more communication channels to facilitate feedback. Here are five of our favorite ways that customers can get in touch online. 1) Forums … Read more
Search engine rankings are difficult to change. And the search engine big daddies (read: Google, Bing, and Yahoo) want to keep it this way. Relevant search placement is a figurative holy grail in the world of web visibility. Why do they make it so hard to advance up the ranks? Well they don’t. Not exactly. … Read more
Search engine optimization can be so tricky. If you’re trying to educate yourself, you will read lots of different things from different people. That’s why we share only SEO knowledge that we’ve gained through direct experience. Enhancing your website’s performance with a landing page falls into that category of search engine optimization. Instead of a … Read more
There’s an online marketing joke, “A SEO writer walks into a bar, bars, pub, public house, drinks, beer, wine, liquor…” Fortunately, those days are almost over. Google is constantly trying to improve their search results with updates to their search algorithm. With each change, online marketers are forced to adapt their tactics. There are two … Read more
In today’s digital landscape, website security has become a paramount concern for businesses and individuals alike. With WordPress powering over 40% of all websites globally, ensuring the security of your WordPress site is more critical than ever. High-profile security breaches like Heartbleed and various Zero-Day vulnerabilities serve as stark reminders of the potential risks lurking … Read more
Magento is fast becoming an industry leader in open source ecommerce. Its native ability to administer multiple stores from a common backend and powerful built in features makes it a popular choice for medium and large scale businesses. However, the gain in power comes at a substantial price: performance. Magento’s complexity requires a great deal … Read more
Structured data is a new tool for the search engine optimization web developer, and something that you absolutely need to be using in order to keep your site at the top of search engine results. There are three main kinds of structured data available for use: microdata, microformats, and RDFa. To learn more, read our … Read more
Images are surprisingly important to your visitors and to their experience while visiting your website. Images are a human element that allows us to relate to the content. They are the aesthetic crux of any website. Images are powerful design elements which bring color and style to the page while visually informing visitors about the … Read more
WordPress is the most popular content management system on the planet. That means that there is a whole ecosystem (more than 26,000 of them) of plugins developed for the platform. Here are five that we recommend to our clients and use often. Events Manager Events Manager is a full-featured solution for managing events and locations, … Read more