Optimization for a Magento 2 site is critical for improving sales or conversions. Any area of a Magento site that loads slowly will correlate to a drop-off in visitors, and ultimately a drop in revenue. Magento 2 is a complex eCommerce engine, so sometimes it can be difficult to pin down where problem areas are. … Read more
The WordPress Editor Controversy “I fear that we’re on the cusp of a disaster that will forever fragment the WordPress community and start the slow decline of WordPress as the content management system of choice.” –Scott Bowler Remember Gutenberg? It’s the new editor for WordPress, slated to be integrated into version 5.0 (currently 4.9.8). Gutenberg … Read more
At some point you will want to capture information from your audience if you have a WordPress site. This can be as simple as a contact form or as complex as a recurring donation form. Organizing them can be difficult as these various functions have often required a variety of plugins or custom coding to … Read more
Related Resource: Website Redesign Recent studies show that people are more likely to scan your WordPress site rather than going through each block of content one at a time. Thankfully, there are ways in which good design can use the eye’s natural scanning patterns to guide them to the most important elements. A 200 site … Read more
Welcome to Part 2 in Watermelon’s Local SEO Website Planning Guide. If you’ve already read Part 1, then you know: You need a website to market effectively in 2018. Luckily, WordPress makes this easy. A business with multiple locations is better off setting up location pages on a single website than creating an individual site … Read more
Most businesses and non-profit organizations rely on accurate and timely customer data to grow. Whether it be mailing lists, volunteer information, or customer trends, good data is the difference between success and frustration. In our 16+ years of experience working with clients and their data, we have seen a great variety of methods to obtain … Read more
There are a lot of scenarios where you might find yourself wanting to synchronize WordPress user data with an outside source. You might have a database of employees and any time a change is made to their contact information or position in your organization, you’d like those changes to be applied to your company’s website. Or perhaps … Read more
Related Resource: WooCommerce & Ecommerce Development Website visits and WooCommerce customer engagement are without a doubt essential for your growing your business. But blanket email blasts and re-marketing campaigns are only part of the solution. You can’t be certain your email blast will be relatable to every member of your segmented email marketing list. Advertisement … Read more
By now everybody knows that their WordPress website needs maintenance. Like almost everything associated with tech, websites and their components are constantly changing, being modified and upgraded to fit the latest trends and technological advances. Having regular WordPress maintenance on your site is important for all the obvious reasons: core updates, plugin updates, error log … Read more
Related Resource: Website Redesign There’s no way around it, we are visual creatures. That means an image on your WordPress site can communicate a thousand times more effectively in a moment than a paragraph of text. And we’re assuming that the viewer even took the time to read that paragraph. Why do we love images … Read more
