UI Design (User Interface Design) is a term that’s thrown around a lot, but what does it actually mean? Simply put, it is the design of the user’s visual experience. This entails the design of an app or Wordpress site’s screens, buttons, icons, images, text, and any other elements a user will see and engage with.
You’ve built an amazing WordPress website, created a social media marketing strategy, and are now eager to build a mailing list to connect with your customers via regular email newsletter campaigns. You love WordPress for managing your website’s content as well as countless other bells and whistles, so you assume it’s also the best tool to manage mailing lists, newsletter templates, and marketing campaigns. However, in this instance, your best approach is to stick with the folks who specialize in those functions, specifically a professional email marketing service such as Mailchimp, Constant Contact, or AWeber.
There are many reasons why you may want to (or need to) move on from your old WordPress theme to a new one. Perhaps the former look and feel is too out of date for your taste. Or more likely your theme is out of date, and has become incompatible with necessary plugins. Or the … Read more
Over the past few months, tons of search engine rankings have been shifting around significantly. Older sites that have ranked for a while are losing the top spots, and a lot of newcomers are showing up higher than one would expect. All of this is related to Google’s latest “Medic” update, one of the largest … Read more
We’ve explored platform choice for Magento and other e-commerce sites before. There is a plethora of choices and we will examine the most popular and feature rich e-commerce platforms and other options. Watermelon Web Works does a lot of work with Magento and Magento 2, but occasionally we do get questions related to another big name … Read more
The purpose of a Content Management System, such as WordPress, is to give users the ability to build a custom website without needing to program it from scratch. WordPress itself provides a foundation of basic functionality for a simple site (user management, basic pages, a blog, comments, etc.), and a theme provides the look of … Read more
As web technologies continue to evolve, staying updated with the latest programming versions is crucial for maintaining site performance and security. With PHP 8 now available, upgrading from older versions like PHP 7 or even PHP 5 is becoming imperative for web developers and site owners. This guide will help you understand the benefits of … Read more
As the world becomes more screen focused, the amount of energy put into crafting a smart and thoughtful user experience becomes more important. The overall User Experience (UX) is the design of the information organization and architecture, and the User Interface (UI) is the visual elements and design. There are many UX design principles that … Read more
Google Analytics is one of the most popular website analytics tools available. By adding a tiny piece of code to your website (or even simpler, installing a plugin on a WordPress site), you can monitor how visitors interact with your web pages. Analytics will tell you how many visitors you received, which pages they visited, … Read more
Salesforce is the leading customer relationship management (CRM) platform for businesses and non-profits and WordPress is the leading content management system (CMS) in the world, so it only makes sense to leverage the power of both of these outstanding platforms together by using your website to collect and manage incoming customer sales leads. There are a number of different methods to achieve this.
